Experiential marketing is a sort of marketing which results in the emotional connection to a brand, idea, product, or person. The word might be relatively new to the marketing communications. For many years marketing techniques such as customer service, special events, product promotions, and PR stunts have connected the public emotionally.
The three main drivers that led the path to Experiential marketing are
• Acuity, It is seen as the new way of marketing to connect the public. Marketing communication agencies need to deliver or provide what market or client demands.
• It is observed that traditional way of marketing unable to connect the public emotionally, as it was earlier.
• Experience works would help in connecting the public emotionally.
It is simply focuses on the consumer experience and his response. By differentiating the traditional and experiential marketing, It is allows the customer to experience and test it for them, while in traditional marketing is going to sell the consumer of the features and benefits of something. It is would also help in building brand loyalty.
One of the most important aspects to be considered as a marketer is to put your self into the consumer shoes. When they are looking at the marketing pieces, what would be the first thought in the minds of the customers. Positioning would make a lot of difference in the experiential marketing.
This kind of marketing would help you in many levels. Utilizing the visual ads, media platforms, print ads, audio etc, you can involve customers and able to scale the responses of the marketing campaign and brand in total.
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